I’m Jack — a South Wales–based photographer specialising in portraiture, fashion, and e-commerce imagery. My work sits in the sweet spot where clean, intentional visuals meet real personality. Polished, but never lifeless.
I’m drawn to people more than props. Whether I’m photographing a model, a creative, or a brand, I care about how someone feels in front of the camera, not just how they look. The best images happen when people relax, trust the process, and forget they’re being photographed — and that’s exactly the environment I aim to create.
My approach has been shaped by the idea of making order out of chaos — a principle explored in The Meaning in the Making by Sean Tucker, a book that’s had a lasting influence on how I see both photography and creativity. For me, that means finding clarity within uncertainty, structure within spontaneity, and turning fleeting moments into something intentional.
My style leans towards strong lighting, considered composition, and a modern editorial feel, but I’m not married to one look. Every shoot is different because every subject is. I adapt, collaborate, and build images around what actually works.
I’ve worked across studio and location with individuals and brands, always with the same goal:
To create images that feel intentional, confident, and honest.
